top of page


Why 70% of foreign companies enter Vietnam the wrong way (and pay for it)
Vietnam is one of Southeast Asia's most compelling growth markets. A young, digitally connected population of 102 million. GDP growth consistently above 5–6%. A manufacturing base that global supply chains are actively reshoring into. For foreign companies looking to expand in the region, Vietnam is hard to ignore. And yet, most foreign companies enter Vietnam the wrong way. Not because they lack resources. Not because Vietnam is uniquely difficult. But because they apply a f
bottom of page