"We already have a distributor on the ground. And we're rolling out AI for customer interactions. We think we're covered." We understand why it feels that way. Distributors know the market. AI scales the touchpoints. On paper, you've got local reach and operational efficiency. What else do you need? Here's what we've seen happen next — consistently, across industries, across nationalities. What distributors actually do Your distributor is not your CX team. They are a commerci